Description
Henry Needle & Sons create an incredible invention, the Great Pockets. These clothes allow you to bring all your multimedia with you at all times.
Visitors of the site were left to interact with Henry Needle and the surreal and ridiculous nature of his invention before finding their way behind the scenes - to the better solution: The Nokia N95. Launched in March 2007, the site was promoted entirely from the Great Pockets perspective. Spread using press releases, media downloads, and viral videos showcasing the awkward experiences of Great Pocket bearers, the campaign was further bolstered through guerilla-marketed business cards that were tactically placed in stores. With no media spend, actual Great Pocket clothes were manufactured and sent to influential people, spreading the campaign through online communities.
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