Nokia N-Gage - Get Out and Play Check out the campaign >



1. The game & site
Mobile gaming should be fun and easy going. To convey that feeling we have created a web campaign with stop motion versions of classic computer games. Video game themed home made stop motion films are popular on youtube. Unfortunately, they cannot be played - only watched. That is, until now. For the N-Gage brand re-launch we have made the first stop motion film that is actually a game you can play. The game integrates seamlessly into a film story titled "Get out and play".

Check out the game >

2. User response
It is really nice when people like a campaign enough to market it for us.

The film clip on the site has been uploaded to YouTube where it is extremely popular, having generated over a million views, spoofs, more than 3000 comments and questions - some of which we have answered with a Q and A video. Somone even filmed (!) the screen of the game.

Get out and play - on YouTube
"Bootleg"
Spoof
Q and A video
Behind the scenes

Blogs
The human stop motion game has generated quite a lot of talk on blogs and forums, ranging from gaming to popular culture and design.