1. The game & site
Mobile gaming should be fun and easy going. To convey that feeling we have created a web campaign with
stop motion versions of classic computer games. Video game themed home made stop motion films are popular
on youtube. Unfortunately, they cannot be played - only watched. That is, until now. For the N-Gage brand
re-launch we have made the first stop motion film that is actually a game you can play. The game integrates seamlessly into
a film story titled "Get out and play".
Check out the game >
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2. User response
It is really nice when people like a campaign enough to market it for us.
The film clip on the site has been uploaded to YouTube where it is extremely popular, having generated over
a million views, spoofs, more than 3000 comments and questions - some of which we have answered with a Q and A video.
Somone even filmed (!) the screen of the game.
Get out and play - on YouTube
"Bootleg"
Spoof
Q and A video
Behind the scenes
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Blogs
The human stop motion game has generated quite a lot of talk on blogs and forums,
ranging from gaming to popular culture and design.
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