Six video cameras, 24 hours a day, live for 5 straight days on diesel.com.

Two gorgeous and crazy girls stole the new Diesel Intimate collection, kidnapped a nice guy, locked themselves (and him) in a hotel room.

While wearing Diesel Underwear all the time the Heidies went on to get their 15 MB of fame.

Jury members start here...

...continue here.

Demo of the live site

Get a taste of what the live experience was like. Branded content 24/7 with 100% user interaction. With graphical references to blogs and myspace the Heidies began the 2.0 hunt for 15 MB of fame.

An unconventional approach to fashion!

All pictures were taken as it happened and then uploaded to the Internet without any retouch.

Almost all pictures were snapped by the Heidies and their hostage...

Some respone from the fans

The response was beyond expectation. The Heidies received e-mails from all over the world, music videos, messages and...

Proof

No media spend. Branded entertainment can get you very far. Look at some of the stats here.

Maybe the Heidies got their 15 MB of fame after all...

Friends forever

Can you measure fame by the friends you have on places such as myspace?
The Heidies spent a few hours on myspace, getting to know some "celebrity friends"...

Today on Diesel.com...

The site was reversed after the live event to put all the events in the order they happened. Check out the site here...