 |
 |
 |
|
 |
| Nokia Nseries - Great pockets | Visit the site |
 |
|
Henry Needle & Sons create an incredible invention, the Great Pockets. These clothes allow you to bring all your multimedia with you at all times. Visitors of the site were left to interact with Henry Needle and the surreal and ridiculous nature of his invention before finding their way behind the scenes - to the better solution: The Nokia N95. Launched in March 2007, the site was promoted entirely from the Great Pockets perspective.
|
| Effectiveness |
 |
|
 |
|
 |
|
Proof From 166 hits to over 22.000 in just four weeks. A search on google before and after the campaign was launched gives an indication on how much people actually cared about the campaign. |
|
Involving influential people With no media spend, actual Great Pocket clothes were manufactured and sent to the most influential people in the mobile communities. |
|
e-bay auctions Aparently people got so excited about the great pocket clothes that they paid 140 pounds (more than 200 dollars) for a pair on e-bay. |
 |
|
 |
|
 |
|
Films promoting the website Films showing the awkward experiences of Great Pocket bearers. |
|
The Internet is a social place Just a few of the websites talking about the Great Pockets campaign. Go to google.com for more. |
|
The competition on the website Ridicule your friend! You walk away with the Nokia N95, your friend gets the most silly-looking fashion since Boy George. |