Description
In order to create some buzz before the release of the Nokia N91 music phone we created a somewhat odd
character by the name of Pjotro. He loves music so much that he became music. A viral clip of his brake through performance on tv led to a site where you
could explore his background and test his greatest innovation: The Musical Suit. A totally viral campaign with no media back up.NOTE:So, does the campaign
work? Do the audience care and understand the message? Simply do this:Go to www.google.com and type in: pjotro musical suitHow often do you get thousands
of people to write and promote your campaign? |
