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| See the results |
| Nokia N91 - Pjotro - User generated stories | |
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If you create a campaign that you want to spread virally (by viral we mean spreading without buying any media) then you have to rely on the crowd online. If people like your site then they might pass it on to their friends. If they like it a lot then they will write about it.
To measure the success we even invented the name pjotro. It is not a real name. By comparing the results on a google search before the campaign launch with the results today we can clearly say that it has been both liked and heavily distributed!