Compile your song (+download as ringtone!) Watch Pjotros TV appearance Early prototype of the musical suit
Nokia N91 - Pjotro - Website Check out the site
Description
In order to create some buzz before the release of the Nokia N91 music phone we created a somewhat odd character by the name of Pjotro. He loves music so much that he became music. A viral clip of his brake through performance on tv led to a site where you could explore his background and test his greatest innovation: The Musical Suit. A totally viral campaign with no media back up.

NOTE:
So, does the campaign work? Do the audience care and understand the message? Simply do this:

Go to www.google.com and type in: pjotro musical suit

How often do you get thousands of people to write and promote your campaign?




www.film.com video.google.com Download it

Nokia N91 - Pjotro - Viral film Watch the film
Description
We created a TV show and put Pjotro on it. Clips from strange TV shows can get popular online. This one got very popular!

The film is on the ”TOP 100” list on www.ifilm.com, was selected ”Editors Pick” on www.boreme.com and appears on tons of other video sites such as YouTube.





Nokia N91 - Pjotro - User generated stories See the results
Description
If you create a campaign that you want to spread virally (by viral we mean spreading without buying any media) then you have to rely on the crowd online. If people like your site then they might pass it on to their friends. If they like it a lot then they will write about it.

To measure the success we even invented the name Pjotro. It is not a real name. By comparing the results on a google search before the campaign launch with the results today we can clearly say that it has been both liked and heavily distributed!




Mobile video Wap page with downloads iPod video

Nokia N91 - Pjotro - Mobile Listen to the ringtone (to download, right click and choose save link as)
Description
To make sure Pjotro finds his way to mobile devices there are ringtones, mobile videos and a WAP page. (You can also create your own personal pjotro ring tone on the site.)




Nokia N91 - Pjotro - Screensaver Watch the screensaver
Description
Now get some funky moves on your screen! The screensaver is never the same twice..

Different moves are stiched together randomly and positioned on a new location every time the screen saver is launched.

Download:
PC
MAC